Universal Studios wants you to flip for the Blu-ray format

Universal’s Flipper Discs Bourne to Spin

By Jim Bray, CFP Automotive Editor —— Bio and Archives--February 6, 2010

Science-Technology | Comments | Back To Full Article

Literally. In an attempt to help wean consumers from DVD's and encourage them to adopt the far superior Blu-ray high definition format, Universal has introduced "flipper" discs that contain DVD and Blu-ray versions of a title on a single, two sided disc.

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