Several professors are urging the University of Wyoming to "shelve" its new marketing slogan, "The World Needs More Cowboys," because they feel it evokes the image of a "white, heterosexual male."
University of Wyoming profs protest ‘Cowboys’ slogan
The University of Wyoming has come under fire for its new slogan, “The World Needs More Cowboys,” with opponents complaining that the word “cowboy” is sexist and non-inclusive.
The marketing campaign, set to launch in September, was designed to increase enrollment and attract new out-of-state students, but according to The Laramie Boomerang, the UW Committee on Women and People of Color wrote a letter to university officials demanding that they “shelve” the slogan in favor of a new one that “represents the diversity of the people and cultures” at UW. -- More...
