One of the ways you know an idea is powerful is when you see its opponents twisting and completely misrepresenting it. A classic example is when Democrats label every Republican tax proposal as a "tax cut for the rich." It doesn't matter if that's an accurate description of the idea (it almost never is). The point is to label the idea in such a way that it sounds too ridiculous to even discuss.
That's because, if the idea gets a serious airing, people will like it.