A current favorite label used against political foes is "demonize." If "racist" doesn't do the trick of marginalizing ideological opponents then commentators, candidates and hacks are quick to defend themselves by complaining they're being demonized by the opposition.
This week, Don Lemon, who is no journalist and hardly regarded as credible by serious news professionals (of which there are less than a few left in the world), managed to hit the height of irony in his comments on air. Even political pundits called him out on his statement that white men are the biggest terror threat in America.