Ad Featuring Mother with a Baby Banned for Perpetuating ‘Harmful Gender Stereotypes’

A television advertisement featuring a mother caring for her baby while men are being adventurous was taken off air after new rules came into force banning portrayals of “harmful gender stereotypes” in commercials. One of the first two ads to be affected by the ban brought into effect in June was for the electric Volkswagen eGolf car. -- More...