Source; Greenwise blog
Businesses have begun to distance themselves from the carbon-cutting campaign 10:10 over a promotional film the organisation premiered last week that depicts schoolchildren, office workers and celebrities being blown up for not taking action on climate change.
Sony UK and Kyocera Mita, two corporate partners of the 10:10 campaign, both condemned the short film 'No Pressure’, directed by Richard Curtis, today, for being "tasteless" and "shocking". The film was intended to be funny, but had to be pulled by 10:10 at the weekend, following a storm of protest over its content after being premiered on The Guardian newspaper website. The four-minute spoof features two schoolchildren, office staff and ex-footballer David Ginola and actress Gillian Anderson being blown up for not signing up to carbon-cutting action.
In a statement, today, Sony said it "strongly condemned the release" and that it was "disassociating itself" from the climate change campaign group for the time being as a result.
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