Contact lenses for the nose that may help you lose weight

Some years ago, Adva Beck experienced an “aha” moment when she bit into her favorite fruit, a peach, and quickly discarded it because her stuffy nose prevented her from tasting it properly. She didn’t have any background in biology or medicine but the phenomenon intrigued her and she started to study scientific literature about how smell affects appetite and weight.

Her research led her to invent and patent NozNoz, a drug-free, soft silicone nasal insert positioned as a general wellness product that may enhance dieters’ efforts, help them achieve their weight loss goals and maintain the results. “NozNoz is like contact lenses for the nose,” says Beck, CEO of eight-year-old Beck Medical in Givat Ada outside Tel Aviv. “You put it in your nose in the morning and take it out at night. It’s very discreet, like your little secret assistant in your fight for weight loss. The unique thing is that it’s drug-free and self-administered.” A pilot trial of the device was led by Dr. Dror Dicker, head of the Obesity Clinic at Hasharon Hospital-Rabin Medical Center in Petah Tikva, president of the Israeli Association for the Study of Obesity and co-chair of the Obesity Management Task Force of the European Association for the Study of Obesity. -- More...