#4 in our day-long countdown of Election 2016's biggest losers belongs to "The Old Media." This collection of pollsters, reporters, broadcasters, and pundits spent the year cornering the market on smug self-importance. Anyone who dared to disagree with them was portrayed as some kind of uneducated backwoods hillbilly. Argue that they were missing the big picture, and they'd mock you into what they assumed was oblivion.