Trenton, NJ – The Christie Administration today announced the launch of a new advertising campaign asking businesses to relocate and invest in New Jersey. The ad campaign, which targets Illinois, comes on the heels of news that Illinois enacted a 67% increase in income tax rates and a 46% percent increase in corporate tax rates. The print and radio ads reiterate Governor Christie’s commitment not to raise taxes and makes clear that New Jersey is on the path to economic growth with stable, job-friendly policies.
The advertisements will begin running this week in key Illinois markets and business publications, including: the Chicago Tribune; the Springfield Journal; the Wall Street Journal, Chicago; and, Crain’s Chicago Business. The ad campaign follows a 553 letter personal appeal from Lt. Governor Guadagno sent to Fortune 500 companies and large/midsized business currently headquartered in Illinois that would be effected by the new tax increase.
“While state governments across the nation grapple with the budgetary problems caused by unsustainable levels of spending and weakened revenue sources, some misguided governments are looking to wring even more tax dollars from businesses and families. The job creators of our country are mobile, and they are looking for a climate that provides the certainty and stability that comes with a fiscally responsible government that manages its budgets accordingly,” said Governor Chris Christie. “In New Jersey, we mean business. We’ve said ‘enough is enough’ and made the tough choices to cut spending. By providing a positive, pro-growth climate we are making it easier for businesses to Choose New Jersey and welcoming jobs and economic growth for our residents with open arms.”
Governor Christie has made economic growth and a friendlier business climate a top priority. Through the New Jersey Partnership for Action Christie Administration has implemented an aggressive economic development agenda, including overhauling state government's regulatory system and reducing the red tape that stifles economic growth and imposes costs on businesses and citizens. After 115 tax and fee increases over the last 8 years, Governor Christie is breaking the pattern of higher taxes, increased spending and shortsighted economic policy that has plagued Trenton for decades.
Governor Christie closed back-to-back budget shortfalls, amounting to tens of billions of dollars, without raising taxes. He rejected an attempt by the legislature to increase taxes on small businesses and individuals by $637 million. He sunset the corporate business tax surcharge, put a hard, two-percent cap on property taxes and protected businesses from an average $400 per employee, or 52%, increase in the unemployment insurance payroll tax.
The audio file can be accessed by clicking
HERE.
OPEN: " Have you had enough of outrageous tax increases in the State of Illinois that stifle businesses…”
CLOSE: “…Call the New Jersey Business Action Center at 866-534-7789. That’s 866-534-7789.”
RUN TIME: 60 seconds
FULL AUDIO: “ANNOUNCER: Have you had enough of Illinois’ outrageous tax increases that stifle businesses and cost jobs?
“GOVERNOR CHRIS CHRISTIE: Hi, I’m Chris Christie, Governor of the State of New Jersey. I know what you’re thinking, ‘Move my business to New Jersey? Really?’ Really. My administration has worked hard to change the direction of our business climate, plus our state has many advantages. We have an incredible talent pool to drive your business… Innovative financing, incentive and assistance programs…And an exceptional quality of life for the people who live and work here. Oh, and one more thing. As long as I’m Governor, I will not raise your taxes. I am proud of the new direction we’ve brought to New Jersey: lower taxes, reduced government spending and less regulation: a better home for business—today and in the future. Don’t let Illinois balance its budget on the back of your business. Choose New Jersey - we mean business.
“ANNOUNCER: Call the New Jersey Business Action Center at 1-866-534-7789. That’s 1-866-534-7789.”
A PDF of the print ad is available as an attachment to this release. Text of the ad follows:
Choose New Jersey; We mean business.
“If you agree that taxes on job creation should be reduced, not increased by as much as 66%, then your business belongs in New Jersey where we are lowering taxes, reducing the size of government and eliminating regulations. We’re making a difference as we change the direction of our business climate and I know we can make a difference for your business.” -Governor of New Jersey Chris Christie
Had enough of outrageous tax increases?
We’re committed to fiscal responsibility and lower taxes – creating a positive, pro-growth environment that makes New Jersey the right place for your business now and in the future.
New Jersey intends to remain a leader in turning around the national trend of irresponsible tax increases and out-of-control spending.
With job creating policies and less regulation, we’re proud of the new direction our state is headed.
New Jersey has extraordinary advantages:
- Well-educated, diverse talent pool
- Innovative financing, incentive and assistance programs
- Exceptional quality of life
The time is right for your business to choose New Jersey.
New Jersey Means Business.
Call us today. 1-866-534-7789
