Robin Speronis of Zen Real Estate today announced the sale of Mickey’s Florida House; the first of the firm’s non-MLS, direct to consumer, real estate lifestyle marketing campaign homes. The lifestyle marketing campaign attracted a cash buyer with a quick close for the property offered at $349,000 and located at 4516 SE 1st Place, Cape Coral, Florida.
The launch of www.MickeysFloridaHouse.com by Zen Real Estate of Florida late last year changed real estate marketing and now the story of Mickey’s Florida House has a last chapter…for now. Sellers of real estate in Southwest Florida now know that marketing their homes without using the MLS, directly to buyers around the world, using cutting-edge technology, the latest tools for instant messaging and fast, mobile communication all while telling a story and promoting the home’s lifestyle, works. MickeysFloridaHouse.com offered buyers a look into the lifestyle of a Gulf access, pool home in Cape Coral, Florida. The story was told though the eyes of Mickey, a statue of a boy at the home who is, as the story goes, visiting during his Christmas break.
“MikeysFloridaHouse.com is a game changer. It changes the way sellers now can market their home - directly to buyers around the world. It changes the way buyers now have access to real estate for sale – as much or more access then real estate agents. MickeysFloridaHouse.com changed everything and there is now no going back,” commented broker Robin Speronis. Mickey’s Florida House is a 3 bedroom, 2-bath pool home located in Cape Coral, Florida on a Gulf of Mexico access canal.
For more information about Zen Real Estate please visit www.AskZenRealEstate.com.
