Subaru Canada, Inc. (SCI) is delighted to announce that it has won the Mainstream Brand Canadian Residual Value Award from ALG, publishers of Automotive Lease Guide and the industry benchmark for residual values and depreciation data. In addition, Subaru received individual segment awards for Impreza (mid-compact car category), Legacy (midsize car category), and Impreza WRX /STI (sporty car category).
The awards are based on 2010 model year vehicles, and derived after careful study of segment competition, historical vehicle performance, and industry trends, and are based on analysis using only Canada-specific data.
"Subaru has blazed its own trail since arriving in the Canadian market," said Matt Traylen, ALG's chief economist. "Subaru's signature boxer engines and standard all-wheel drive, as well as its solid reputation for quality, give the brand an image of ruggedness and independence and contribute to remarkable owner loyalty. The recent redesign of its three core models and restrained incentives also helped Subaru jump to the top of the rankings."
The award caps an outstanding year for Subaru, which sold a record number of cars in Canada in 2009 and achieved its highest-ever share of the Canadian market in spite of the global economic downturn and challenging times for the auto industry. The year also saw Subaru claim a significant number of important accolades for safety, product quality, performance, and innovation from some of the world's most respected critics and consumer watchdog organizations.
"This award is an outstanding tribute to Subaru's vehicles, our brand, and our business model-all of which have been carefully crafted over the years with the customer in mind," said Katsuhiro Yokoyama, president and CEO of SCI. "Consumers are clearly receiving the message that when they own a Subaru they're getting outstanding quality and value that will stand the test of time."
