Toyota and Lexus take top honours in seven categories
Canadian Black Book's Fifth Annual Best Retained Value Awards
Canadian Black Book (CBB) has released their fifth annual Retained Value Awards, and Toyota and Lexus models have taken the top spot in 7 categories, confirming the trusted quality, reliability and exceptionally high retained value of these vehicles.
The 2010 CBB Retained Value Award Toyota and Lexus winners were named in the following categories:
"Given Toyota's recent media attention this outcome may be a surprise to some. So far their values remain stable and that is a strong indicator of the public's trust in Toyota the brand," remarked Larry Shred, executive vice president of Canadian Black Book. "What the public wants is value for their money, and these are some of the top companies delivering high value," continued Mr. Shred.
"We are proud that so many Toyota and Lexus vehicles continue to be recognized for their value, offering an excellent choice to Canadian drivers," said Warren Orton, Director at Toyota Canada Inc. "We thank Canadian Black Book for awarding top honours to seven Toyota and Lexus models in this year's 2010 CBB Retained Value Awards."
This year the award examines 2006 models, and winners have been chosen in 17 segments. The awards are determined from actual value retained from MSRP, measured over a 4 year period.
CBB initiated the awards to help consumers identify which vehicles retain the highest percentage of their original value. Although strong retained value performance is not a guarantee of future strength, it is a strong indicator for how a vehicle should perform in the future. For the consumer, selecting a vehicle with a lower depreciation rate will reduce their overall cost-of-ownership.
| Sub-compact: | Toyota Yaris |
| Full-size car: | Toyota Avalon |
| Entry luxury car: | Lexus IS Series |
| Compact SUV: | Toyota RAV4 |
| Full-size SUV: | Toyota Sequoia (tie) |
| Small pick-up: | Toyota Tacoma |
| Large pick-up: | Toyota Tundra |