Toyota Canada Inc. reports 3% year over year gain in October 2011 sales

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Toyota sales highlights for October 2011 (vs. October 2010)

Trucks/SUVs

• Toyota trucks up 8.8%
• Tacoma 4x4 up 38.7% for the Tacoma's best ever October
• Highlander up 69.0%
• Highlander Hybrid up 168.2%
• Sienna up 22.2%
• Venza up 22.5%

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Cars

• Avalon up 56.4%
• Camry up 43.3%
• Camry Hybrid up 137.9%
• Prius up 15.8%

Canadian built

• Matrix up 6.8%

"In addition to launching the all-new Prius v, the next generation Yaris Hatch and Camry, and a significantly updated Tacoma in the fourth quarter, we're also launching a special promotion to close out 2011," said Tony Wearing, Managing Director, Toyota Canada Inc. "The Year End Countdown event offers great cash incentives on popular 2011 models as we make room for 2012."

Toyota's Year End Countdown event features the following cash incentives:

• Up to $4,000 on 2011 Avalon, Corolla, Matrix, RAV4, Tacoma and Venza
• Up to $5,000 on 2011 Camry
• Up to $6,000 on 2011 Camry Hybrid and Tundra

Lexus sales highlights for October 2011 (vs. October 2010)

• Lexus luxury SUV sales up 6.4%
• Canadian-built RX 350 up 22.5%
• IS 250/IS 350 up 18.2%

Scion sales highlights for October 2011 (vs. October 2010)

• Scion xD up 191.7%
• Scion tC up 62.5%
• Scion xB up 5.2%

"We have built positive momentum over the last year for the Scion brand here in Canada," said Larry Hutchinson, Director of Scion in Canada. "Scion is geared to younger, trendsetting Canadians - and we're pleased that in our first year of operations, 56% of our customers are under 35 while 62% are new to the Toyota family. We look forward to engaging with more young Canadian drivers in year two, which includes the launch of the all-new Scion iQ in November."

New Leasing options

To help further the support of Canadian customers, Toyota / Lexus Financial Services also announced two new financing options for Canadian drivers to help with affordability in the market. The Bi-Weekly Loan Payment option and Low Kilometre Leasing option allow customers to lower their lease payments. Details are available at Toyota and Lexus Dealers across Canada.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every 2011 vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.

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