Why going platinum blonde can damage your hair... and how to fix it (video)

WASHINGTON, — If you're looking for a new 'do, you might be considering bleaching your flowing locks. But adding hydrogen peroxide to your head can actually do a lot of damage if it's done incorrectly, or too often. Before you head to the salon, check out this week's Speaking of Chemistry for hair care tips from Matt Davenport, Ph.D.