Ad agency that tapped Dylan Mulvaney for Bud Light in ‘serious panic mode’: source

By News on the Net -- New York Post —— Bio and Archives June 4, 2023

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n eight-year-old marketing firm out of San Francisco was responsible for Bud Light’s partnership with Dylan Mulvaney – and the disastrous tie-up sent the firm into “serious panic mode,” The Post has learned.

Captiv8, a San Mateo Calif.-based firm that pairs social-media influencers with major consumer brands, is the outfit that introduced Anheuser-Busch to the 26-year-old transgender actress — resulting in a viral TikTok video that has since become a textbook case of marketing gone wrong, sources close to the situation said. ---More...