NFL Lost $30 Million in Ad revenue Over Cratering TV Ratings

With the 2017 NFL season now down in the record books as having lost another ten percent in TV ratings, the league has found a $30 million dip in ad revenue, a report says. As the final numbers for advertisement sales for the season were tallied, the league discovered that its revenue fell 1.2 percent because “makegoods” rose to beat rate increases. A makegood is a partial repayment of money charged to advertisers because the viewership did not reach the expected numbers to justify the top rate. -- More...

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