Subaru Canada: All-time annual sales record in 2009

By Guest Column —— Bio and Archives January 5, 2010

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Subaru Canada, Inc. (SCI) today announced that it set a new annual record in 2009, retailing a total of 23,034 vehicles. Record-breaking results in December also marked the ninth month of sales growth for SCI. Total monthly retails reached 1,945 vehicles, up 27.2 percent over last December. With yearly sales up 15.8 percent over 2008, SCI closed out 2009 as the fastest growing Japanese manufacturer for the second year in a row.

It was also a record-breaking December for the Outback, Forester and Impreza models. The all-new 2010 model year Outback experienced outstanding monthly results, with sales up 167.1 percent over the same month last year. Forester sales were up 17.3 percent over last December while Impreza sales were up 5.5 percent. "Subaru's stellar performance in 2009 reflects the continued sales momentum that just keeps building," said Katsuhiro Yokoyama, president and CEO of SCI. "As each year passes, more and more Canadians become loyal to our lineup of Subaru symmetrical full-time All-Wheel Drive vehicles. We recently became the only manufacturer with 2010 IIHS (Insurance Institute for Highway Safety) Top Safety Picks for every model and we're pleased to see such a positive consumer response to our very balanced product offering." Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 86 authorized dealers across Canada.