By Bob Parks ——Bio and Archives--December 29, 2010
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“I often hear energy experts who have never studied behavior say that behavior doesn’t change,” says ecologist and sociologist Thomas Dietz of Michigan State University. “But if we learn anything from the last 50 years, it’s that behavior changes in huge ways. “We also looked to programs that have tried to change other kinds of behavior for analogies. I’m glad to hear that others are following this line of work,” he says. “It’s one of the best tools we have for getting a realistic estimate of what behavioral change can accomplish.”Instead re-branding or coming up with scientific data that hasn’t been manipulated, behavioral scientists are looking back towards the best ways to (again) force us to come around to their way of thinking. The kids weren’t enough. Now they’re coming after us.
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Bob Parks is a is a member/writer of the National Advisory Council of Project 21. Bob’s websites are Black & Right and youtube.com/BlackAndRight