Kellogg Credit Rating Downgraded Amid Loss of Youth Market

Citing a loss of market, Credit Suisse has lowered its rating for shares of cereal giant Kellogg from outperform to neutral. The bank insists that Kellogg’s has lost the youth market severely crimping profits. Once a staple of every American child’s breakfast, cereal is apparently now on the outs with consumers, especially millennials, and the waning interest in cereal products is impacting Kellogg heavily. -- More..