Toyota Canada Inc. reports December and full year 2010 sales

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Countering that trend, as new models were introduced in 2010, each enjoyed significant sales success, including: Highlights for Toyota in 2010 vs. 2009:

• 4Runner SUV up 314.7%
• Avalon full-size sedan up 79%
• Sienna minivan up 57%
• Highlander SUV sales up 48% in December 2010 vs. the same month in 2009

Highlights for Lexus in 2010 vs. 2009:

• HS 250h entry luxury hybrid sedan up 177%
• GX 460 luxury SUV up 159%
• IS C luxury convertible up 49.8%

Setting the stage for future gains in 2011, Toyota Canada will introduce 12 new and significantly refreshed models over the next 12 months. Toyota sales in 2010 Toyota sold 8,665 cars, trucks and SUVs in the month of December to bring full year sales to 157,044, down 17% from 2009, while achieving the best year on record for Toyota trucks and Venza, up a combined 2.5%. Lexus sales in 2010 Lexus sold 842 luxury cars and SUVs, to bring full year sales to a total of 14,249 in 2010, down 9.8% from a year earlier. Scion sales in 2010 Scion Canada sold a total of 679 vehicles since this "youth and lifestyle" automotive brand launched in Canada at the end of September. This includes 177 vehicles in the month of December.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks, and Toyota Industrial Equipment. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every 2011 vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.

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