X CEO: GARM Antitrust Lawsuit Will Lead to ‘Complete Reset’ of Ad Industry

Linda Yaccarino, CEO of Elon Musk’s X, has expressed her determination to lead a complete reset of the advertising industry in the wake of the company’s antitrust lawsuit against the World Federation of Advertisers (WFA) and its GARM censorship organization.

Axios reports that in an interview with Axios on Tuesday, Yaccarino emphasized the need for ecosystem-wide reform and a comprehensive reset of the advertising industry. Despite the recent shutdown of the Global Alliance for Responsible Media (GARM), one of the defendants in the lawsuit, X remains committed to pursuing legal action against the WFA and other named defendants, including CVS Health and Orsted. ---More...