In the 1930s, in an attempt to attract larger theater audiences, Hollywood moguls instructed screen writers to 'dumb down' plots and dialogue so that movies could be more easily understood by the masses. Eventually the expression 'dumbing down' made its way into the vernacular. It describes a technique to expedite “leveling”, the word that depicts establishment efforts to coerce equality of outcomes. Over the years, elites have tried to surreptitiously 'dumb down' society in order to achieve equality. This is a lofty goal but also an unrealistic one.