Insurance was always looked at by the public as a gamble on the part of the company issuing the policies. In response to accepting the risk, the company could dictate the insured behave in a manner ensuring there was a lessening of the risk executed or undertaken, or that the insured pay more for the coverage. For example, a man specializing in Bomb Disposal could be ordered to maintain certifications, training and protective equipment and its upkeep to cut the risk of him becoming fertilizer at the scene of a bomb disposal.