MARKHAM, ON, - Seventy-eight per cent of Canadians feel getting the features they want in a product is more important than the brand they buy, according to Hyundai Canada's new Consumer Gauge, released today. In light of the global economic changes over the past five years, the national survey reveals consumer confidence has shifted and traditional 'luxury' is now low in the list. In fact, one in four Canadians admit their definition of luxury has changed since the 2008 global financial crisis.
