When campaigns are conducted it’s virtually impossible to discount the affect the media has on the candidates and the issues. The Press (both print and broadcast media) has the effect of helping the candidates to construct and destroy edifices. These false fronts are where they posture and preen so they can create more false fronts to present to the American people. The media constructs the silk screen the candidates hide behind with strategically placed holes through which they’ll sneak a peek. They report what they see from a limited viewpoint.