Toll, v. t. 1. To draw; to entice; to allure. [1913 Webster]; 2. [Probably the same word as toll to draw, and at first meaning, to ring in order to draw people to church.] 3. To call, summon, or notify, by tolling or ringing. [1913 Webster]
When a bell rings it “tolls”. The purpose is to draw attention, to make people aware there’s a situation needs attention. It’s a warning something important has occurred and demands their awareness. It moves people to seek understanding of what the reporter offers. The reporter should speak truth.