A lollipop that helps you lose weight
Say goodbye to pills and hello to fortified confectionery. An Israeli company has developed candies with health benefits.
Willy Wonka may have the secret recipe for the Everlasting Gobstopper, but it’s an Israeli candy company that is taking the confectionery and health food world by storm with its new fortified sweets.
Carmit Candy Industries recently unveiled its original line of fortified confectionery products at the Natural Products Expo West industry event in the United States. The innovative lollipops, wafers and toffees are formulated to help shed pounds, boost the immune system and promote bone health.
“Healthier food, and the importance that diet has on health, is a major consumer trend for many years,” says CEO Steve Grun.
“Food manufacturers have been answering this trend with many new products, ranging from reduced fat/sugar/sodium products to products fortified with vitamins/minerals/fiber. We are taking this a step further by combining really tasty candy products with the most up-to-date nutrition ingredients to create products that taste great and deliver a specific health benefit.”
More...
View Comments