Advertising Leads People to View Luxuries as Necessities

Advertising often results in overspending and over-consumption by creating artificially induced needs. The usual catch phrases are “New”, “An exclusive offer”, “Everyone has one of these”, and/or “You deserve the best.” Other fallacious “Protect your children with …” not to mention lastly “Want to know what women really like?” manipulate the minds of targeted groups and raise/lower self esteem to encourage people to purchase their products.

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More... Diane Crow is an aspiring virologist with a variety of interests, including her advertising/fashion/ telecommunications business, writing and providing commentary concerning culture and current business issues. Diane can be reached at: thefashionregister@hotmail.com

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