Jim Bray, CFP Automotive Editor

Jim publishes TechnoFile Magazine. Jim is an affiliate with the Automobile Journalists Association of Canada and his careers have included journalist, technology retailer, video store pioneer, and syndicated columnist; he does a biweekly column on CBC Radio One's The Business Network.

Jim can be reached at: bray@technofile.com Older articles by Jim Bray

Most Recent Articles by Jim Bray, CFP Automotive Editor:

Infiniti EX 37: a nice, but somewhat forgettable SUV June 27, 2013
The Infiniti EX 37 starts at $39,900 Canadian. All the option packages add about 13 and a half grand to the total, which by then is starting to become serious coin for what you're getting.
New Toyota Avalon more flagship than ship June 20, 2013
The Avalon obviously isn't about the driving experience. It drives better than you might think.
There’s an app for that? So what? June 20, 2013
Forget the razzle dazzle! Forget apps – and put that money to better use. Just make your website work!
Outlander premieres in Sea to Sky jaunt June 14, 2013
The 2014 Outlander
Bose does it again with new speaker; headphones June 14, 2013
Bose has definitely come up with a couple of new winners here
Die Hard and Hansel & Gretel: surprisingly good and unsurprisingly bad June 10, 2013
A new take on an old fairy tale
New Porsche Boxster an exquisite evolution May 23, 2013
Handling that is absolutely sublime, typically Porsche and feeling as if it's hard wired right into your brain
Volkwagen Jetta Turbo hybrid – buying the wrong car? May 16, 2013
You'll be getting a fine car that's enjoyable to drive.
Ford uses Badlands to showcase its ‘baddest’ trucks May 16, 2013
Making a truck-like ride extinct
Sonos Playbar – a TV sound bar with connections May 9, 2013
Sonos is building quite a reputation for itself, and the Playbar is a nice addition to its product line
New Toyota Rav4 adds boxiness, subtracts horses May 9, 2013
The new Rav4 is undoubtedly a typically fine Toyota, but it left me wanting.
Mazda crafts a new Skyactiv 6 May 2, 2013
So while Mazda's famous "Zoom-Zoom" may be a tad watered down from what it has been, it's definitely still there, and that makes me very happy
Toshiba tablet offers giant pictures, while SVS cables prove a “sound” investment May 2, 2013
The whole Excite 13 shebang worked as advertised and is actually a pretty reasonable deal for the price
Star Trek TNG: The best of all episodes and the best of all seasons come to Blu-ray April 30, 2013
The Best of Both Worlds, Booby Trap, Who Watches the Watchers
Broadcasters worried about people abandoning TV? It’s their own fault! April 19, 2013
The "Zero TV" phenomenon
Hyundai Elantra GT a winning wagon April 19, 2013
The Hyundai Elantra GT starts at $19,149 for the GL trim level, manual transmission
Oppo Digital crafts a new standard in Blu-ray media players April 12, 2013
BDP-105; a heavyweight performer in every way including its heavy (17.3 lbs) weight
Honda Accord Coupe adds some panache to a tried and true recipe April 12, 2013
The new Accord coupe is an evolutionary step forward from the previous generation
Bolt HD cam gives high def on or off the road, - while Lifesize manages your food intake April 5, 2013
When the Lifesize folk told me about their system I was all ears (well, ears and paunch…)
Mazda’s CX-5 gets “Zoom-Zoom,” while the CX-9 gets rhinoplasty April 5, 2013
I love the CX-9; it's bigger than I like, but it's a fine vehicle and it has gobs of "Zoom-Zoom."
New Epson projectors offer a bright, detailed home theater experience March 22, 2013
Sure, you can get better projectors, but you'd have to look long and hard to beat these Epsons for the price of entry
Mercedes-Benz GLK 350 – smooth and luxurious small SUV March 22, 2013
For what you get – and considering that this is, indeed, a Mercedes-Benz, that seems like a pretty good price
Ford puts the “sport” into its Explorer sport ute March 15, 2013
If I were looking for a big SUV in this class, the Explorer Sport would be at or near the top of my list
Rotel home theater preamp/processor a nice upgrade March 15, 2013
A fine unit that fits the bill nicely for those who can't or won't make that next step up the high end audio/video ladder
Red Dawn on Blu-ray: a action/adventure metaphor for the state of the Union March 8, 2013
Overall I very nearly found myself leaping from my seat, cheering the actions of the plucky youngsters who stand up to be counted, fighting for the home of the brave
Porsche blows the lid off the Carrera Cabriolet March 8, 2013
There aren't enough superlatives in my digital thesaurus to describe the joys of a Porsche 911
Etón raises a Rukus with solar-powered Bluetooth speaker March 1, 2013
The Rukus sells for $150, which seems like a reasonable price
BMW X3 – a vehicle that sports activity March 1, 2013
Decent performance and a lot of automotive technology at a reasonable price
Top Gun zooms from the screen on 3D Blu-ray February 22, 2013
If anything can make Top Gun more watchable, it just could be this 3D treatment
Ford C-MAX a surprisingly interesting drive February 22, 2013
The C-MAX was a real surprise, though perhaps it shouldn't be