By Milt Harris ——Bio and Archives--March 13, 2024
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There are a lot of woke companies and Disney is right near the top of the list. In fact, because of the influence they would like to exert over children and try to, they are probably the most dangerous. Bud Light’s association with a man pretending being a woman while disgusting, is more adult oriented. Disney’s is not, it’s based in evil and that is its intent.
As a testament to the company’s arrogance, they have unbelievably blamed their “woke” movie failures, not on their choices of content, but on the audience that watched them, or more appropriately, wisely chose not to watch them.
Last year Disney Movies lost $1.4 Billion dollars, but according to them, they had nothing to do with it. The real problem was us, we’re too neanderthal to understand their enlightened messages. The executives at Disney see us as bigoted sexists and see themselves as saviors of our inhibited souls.
A Disney executive reportedly blames sexist audience members for the recent box office failures of films like The Marvels. The movie, earning just $206 million worldwide, became The lowest-earning MCU movie of all time.
Disney had a long list of losers in 2023, with financial flops like Indiana Jones and the Dial of Destiny, Haunted Mansion and Wish. Now with 2024 not looking any better, Disney has decided that the audience is a perfect scapegoat.
Matt Belloni, an entertainment reporter for Puck, published a newsletter with a statement from an unnamed Disney executive. Belloni explained that this message from the Disney executive was in response to a recent article he published which covered "whether the politicization of the Disney brand impacts box office."
Predictably, this was met with a harsh response from the executive, claiming that politicized audience members who "equate the perceived messaging in a film as a quality issue."
"Everyone says “It’s the movies, stupid,” which is an easy thing for people to say. More appealing movies are a great way to jump the political issues. But more and more, our audience (or the segment of the audience that has been politicized) equate the perceived messaging in a film as a quality issue.”
“In terms of recent quality, Disney Animation's Wish, starring Ariana DeBose received a historically low 48 percent critics score on Rotten Tomatoes.
The message also highlighted other female-led films like The Marvels and Star Wars, starring Daisy Ridley while noting that they believe audience members "won’t say they find female empowerment distasteful," however, "they will say they don’t like those movies because they are “bad.””
Ridley's latest Star Wars film, The Rise of Skywalker, is regarded by many as one of the worst in the franchise. While The Marvels isn't as maligned, it earned the worst Cinema Score of any Marvel Studios movie.
The anonymous exec ended the message stating that the audience asking for Disney to "make movies better “actually means" make movies that conform to regressive gender stereotypes or put men front and center in the narrative. Which is what you’re seeing now, and what Bob Iger’s pivot is about right now."
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It’s shocking that a Disney executive still can’t see the forest for the trees. You don’t go to a baseball game to see tennis, just like you wouldn’t take a set of golf clubs into a bowling alley. People go to Disney movies for lighthearted childlike entertainment. They don’t go to a Disney movie to be indoctrinated with woke social values.
Whether or not the Disney executives want to admit it or not, trying to cram transsexualism, homosexuality, lesbianism, or race into everything is not what America wants to see in Disney movies. No one is saying that those things don’t exist, but there is a time and a place for everything.
Disney built a Great brand, and then lost it by ignoring their audience. Now they are rubbing salt in the wound by blaming them for their own failures. In fact, they are calling them ignorant for not appreciating what Disney is dishing up. People want, what they want … not what Disney feels like serving.
Until Disney understands that they are not social justice warriors, they will continue to fail. People go to Dairy Queen for ice cream, not for filet mignon. Disney used to provide simplistic entertainment, now they offer cringe worthy social classrooms with woke lessons.
No Disney, your dwindling audiences aren’t wrong, you are. They no longer want what you’re selling, and the customer is always right.
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Milt spent thirty years as a sales and operations manager for an international manufacturing company. He is also a four-time published author on a variety of subjects. Now, he spends most of his time researching and writing about conservative politics and liberal folly.