Art sells properties.
That is a bold statement of fact from Scottish colourist Eileen Sey, whose equally bold work is hung in countless luxury apartments along Brighton seafront and Sandbanks in Poole, Dorset, UK.
The properties are typically valued at over £500,000 and they have been subsequently snapped up by canny buyers, significantly helped by Eileen’s abstract paintings on the walls, she claims.
“It is a great way to show large work,” says Eileen, who lives in Lymington, Hampshire. “Often the artwork is sold with the property but on some occasions viewers choose to buy my work rather than the property.”
She adds: “Property developers know that blank walls look terrible and it is increasingly common for houses and apartments to be sold with carpets, furnishings and paintings, especially in show homes. This gives prospective buyers a good idea of the overall homeliness of a property and helps them see themselves living there. People make their minds up quickly when viewing a property and a splash of colour on the walls is a distinct advantage over a boring blank wall.”
She concludes: “Men tend to prefer my abstract work more than women; they think it’s manly and an avant garde thing to own but I think it increasingly appeals to everyone.”
Now, Eileen wishes to turn her attentions to an international marketplace to help forward thinking developers and real estate agents successfully market their properties.
Eileen is a member of www.creativecoverage.co.uk, the membership organisation for professional artists and craftspeople.
