Toyota's all-new 2018 Camry is quite a revelation. It's not only a great mainstream "bread and butter" car, it's also a car an enthusiastic driver could - well, if not exactly "lust after" then "learn to love and not be ashamed."
Sure, it'll never go head to head with such sporty sedans as the Audi A6 or BMW 5 series, but those are also higher end vehicles and the Camry doesn't pretend to be in their league (that's why Toyota has Lexus). In its own market niche it faces such worthy competitors as the all-new Honda Accord (which is pretty tough competition on its own), Nissan's Maxima, the Mazda 6, Volkswagen Passat, Hyundai Sonata and Kia Optima, and others such as the domestic competitors from the once-Big Three (i.e. Ford Fusion, etc.).