Conservative social media is a very depressing place these days. It's not just all the people on the same side hurling hate at each other. It's the fragmenting of a once united movement into candidate partisan groups that circulate talking points and fight culture wars against 'outsiders'.
This isn't the Tea Party. It's little cults of personality around candidates. It's cultural groups forming around people, signaling insiders and outsiders, the righteous and the infidels.