After all, if you're going to compete with the likes of Audi, Mercedes-Benz, Jaguar, Lexus, Infiniti and Genesis, you have to offer more than just performance.
It may not be the fully blown sports sedan known as the M3, but BMW's M340i is still a very compelling vehicle for those who value performance and the driving experience.
It's also a fine-looking sports sedan, returning the iconic vehicle to the handsome roots it kind of eschewed during the Chris Bangle design reign of terror. Alas, it's still a bit of a dog's breakfast when it comes to its interfaces, but at least it offers so much choice in its customization abilities that you could spend quite a bit of time tweaking the vehicle so it best fits your driving style.
That said, either I'm finally getting used to the BMW interfaces or they're getting better at making it understandable to mainstream humanity without forcing trips through the owner's manual to learn how to operate the stuff.