Carmakers who want to convince consumers their creations are the champs need a compelling website with which to do it, according to the 2016 Canadian Manufacturer Website Evaluation Study released last week by J. D. Power.
Their websites need to actually facilitate consumers finding the info presented on the site, too, and that's something that doesn't necessarily happen. Unfortunately, carmakers' site are by no means unique in this criticism, which is mine and not J. D. Power's. After all, what's the point in spending money on a website if your visitors leave in frustration?