Forget fine Corinthian leather, ultimate connectivity and high horsepower. It appears that Canadians are more interested in buying a vehicle that doesn't leave them stranded on the side of the road than they are in creature comforts or high technology.
That's according to a survey of Canadian men and women (or, to be inclusive "memen"), as reported by a GfK survey of over 22,000 Internet users in 17 countries, though only 1,002 of them were from the Once Great White North. It appears to be a "yuge" majority, too: more than eight in 10 women (83 per cent) and 77 per cent of men named reliability as the number one feature they seek out when they put down their hard-earned after-tax cash for a new set of wheels.
That's a pretty hefty margin! On the other hand, only 23 per cent of guys and 17 per cent of gals seek out the latest technology in a vehicle they purchase. I can see that to a certain extent: some of the current safety nannies, like lane departure warnings, can be very obtrusive and annoying, and the first time one experiences them can be a bit of a freak-out.