Continental Tire previews new winter model at Mirabel event

Tires are a very competitive business, with an abundance of brands vying for your hard-earned dollars, so when you're introducing a new model, it helps if you can get as much attention as possible.

To this end, Continental Tire, the European-based multinational company that has been around for 150 years or so, threw a winter driving bash at the ICAR facility at what used to be (and may still be, for all I know) Canada's largest aviation white elephant, Mirabel airport near Montreal.

The new tire, which will be available this autumn at Canadian Tire outlets exclusively (though Continental also sells tires at just about any such outlet you can imagine), is called the Ultimate Contact Winter which the company says boasts "a directional tread pattern with advanced
siping technology (that) ensures optimal grip on ice and snow by creating additional biting edges."

The Ultimate Contact Winters take advantage of what Continental calls "Polar Plus Technology", and they're also engineered with electric vehicles in mind, for those folks who heed the siren song of the eco-warriors. This means they offer low noise, as well as low rolling resistance for "improved efficiency and extended range" (if only they'd also recharge the EV's batteries to extend the range!). They also sport a special "EV" badge, to indicate their EV friendliness, as well as the winter tire "three peak mountain" logo, which Continental says means you get up to 10 per cent more traction on snow than a regular winter tire.

It isn't just the upcoming Ultimate Contact Winters that get the EV badge, however; the company says all of its products will be labelled as EV-friendly going forward.

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