It’s mid-summer and global warming alarmists are going right into the tree house to recruit your children to their never-ending, the-sky-is-falling cause.
This time it’s the well-paid bureaucrats at one of Britain’s biggest utility corporations.
Launched in the weekend papers, full colour ads by “Britain’s brightest energy company,” npower, urges vacationing school children to sign up as “climate cops”.
By now your bored-with-summer, freckle-faced, 9-year-old Tom Sawyer of the ‘hood could be keeping a secret file on your environmental sins.
“In a luridly-designed website, mimicking the style of “yoof” cartoons, it offers a bundle of downloads, including a pack of “climate crime cards”, urging its recruits to spy on families, friends and relatives, inviting each of them to build up a “climate crime case file” in order to help them ensure their putative criminals do not “commit those crimes again (or else!)!” (eureferendum.blogspot.com, July 27, 2008.)