If you drive a pickup and find its fuel mileage a tad, shall we say, anemic, would you think about embracing hybrid technology to help ease that fuel bill?
How about if the raise in mileage was only a few miles per gallon?
I suppose it would depend on how much of a percentage improvement that might be – and in a pickup truck (a genre not known for fuel mileage) even a few MPG could be a large percentage improvement.