Ford’s sample SE started life at $19,699 before options and ended up tallying a total of $26,599, which seems like a pretty reasonable price for what you get.
Ford is making a decent reputation for building quality vehicles these days - a far cry from when the domestics were fairly or unfairly accused of making junk - and a prime example why is the Focus. This "bread and butter car" competes in a very crowded market niche - everything but the kitchen sink, including the VW Jetta, the Hyundai Elantra, Kia Forte, Toyota Corolla, Honda Civic and many more - and it goes head to head with some pretty fine vehicles. Obviously, Ford's work is cut out for it to get this car noticed in such as rapidly improving throng.
