If there is anything truly deplorable about conservatives, it is our deplorable lack of imagination, creativity, new ideas, resourcefulness, mental flexibility, and use of language. We could use a really strong injection of humor, and our own late night talk show host on TV as well. But all in due time. First, we have to work on our language skills. Second, we have to stop being stuck forever on defense.
We let the Left write the words and terms we use, and that always defines the national debate in their favor. I’ve tried for years, for example to substitute the propagandistic expression “assault weapon” with the far more accurate “freedom rifle.” That way the Left would have to rephrase their favorite question as: “Why do you need a Freedom Rifle?” That rephrased question actually answers itself. Language is everything. It is power, it changes and influences minds, and it wins elections.
So I got to thinking… How could I advocate something new, different, and incredibly appealing to conservatives, constitutionalists and libertarians, while at the same time framing it exclusively in the language and terms of the Left, modeling it on one of their favorite programs, such that they couldn’t possibly resist funding something they are absolutely horrified at, but rhetorically unable to avoid supporting? And then it came to me — “GUN STAMPS!”