In a move best described as the ultimate attempt to re-brand a familiar (and quite tired) commodity, Hillary Clinton yesterday announced her intention to run for president of the United States. The announcement was originally scheduled to occur 12 noon EST, but aides revealed a planned delay that was an effort to "build anticipation." At 3 PM, campaign advisor John Podesta emailed campaign donors and alumni. "I wanted to make sure you heard it first from me--it's official: Hillary's running for president," it stated.