Ridgeline will still find a good audience with others who need some truck functionality but prefer a more car-like experience, a scenario in which the new Ridgeline does a really good job.
Honda's new Ridgeline improves an already interesting pickup
Honda's odd-looking pickup truck of old is gone, replaced by a new generation - its second - that brings a much more conventional demeanour to the marketplace.
And other than some "Honda-isms" that mar an otherwise great interior, it could be the perfect choice for people who need a pickup truck sometimes, but whose hauling needs aren't heavy duty and who prefer the driving feel of a n SUV or crossover to that of a "regular" truck.
Part of the reason for that different feel from other pickups is because the Ridgeline isn't a "regular" pickup truck at all. It features a unibody, er, body, which is more like today's cars and SUV's than the "body on frame" construction of the garden variety pickup. This makes the Ridgeline feel more like a Honda Pilot than, say, a Toyota Tacoma, and there's nothing wrong with that. In fact, as a "not a truck guy" kind of guy, I'd look to the Ridgeline before any other pickup truck on the market if I ever needed to buy a truck.