The Civic has been awarded a five-star EuroNCAP rating thanks to its plethora of safety equipment including adaptive cruise control and collision mitigation – which applies the brakes if it thinks you’re about to crash.
Developing a brand and generating loyalty are two extremely difficult concepts. I know. My wife and I run our own business, www.creativecoverage.co.uk, which publicises professional artists. In a short space of time word of mouth has spread and renewal rates are high. We’re a very small business offering a service, which generally requires small investment compared to, say, manufacturing.
