Nissan appears to have hit its target audience nicely

Nissan SUV isn't particularly rogue – but it's a nice thing anyway

By Jim Bray, CFP Automotive Editor —— Bio and Archives--September 20, 2021

Automotive | Comments | Back To Full Article

What's in a name? In the case of Nissan's Rogue, it's a carryover from a previous generation, but rogue (defined, among other things, as "a dishonest, knavish person; scoundrel") is not something the Nissan SUV is. Who'd want it to be, anyway? I mean, do you want a vehicle that's dishonest, knavish or a scoundrel? So forget the name. The Rogue is a straightforward mid-sized SUV and judging by the number of them I see around here, a lot of people like that it's just a straightforward, mid-sized SUV. And that's fine.

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