When even California is proposing policy changes that would result in solar power being less-cost effective for homeowners and businesses, it is time to realize this business model has to change
If you own a business—maybe a taco stand, a dress shop, or an insurance agency—you know it takes a lot of hard work, good market analysis, a better product or service than your competition, and advertising. Add in a bit of luck, and you hope to grow your business—though vacant storefronts and boarded up buildings in towns and cities across America show that isn’t always enough. Each going-out-of-business sale represents the death of someone’s dream.
