On 29 January 2007, the BBC news program Panorama aired the documentary, "Secrets of the drug trials." This episode, presented by BBC reporter Shelley Jofre, detailed the behind-the-scenes attempts to spin the results of SmithKline Beecham's Study 329 of Paxil, which was published in 2001 in the Journal of the American Academy of Child and Adolescent Psychiatry. (In 2000, SmithKline Beecham merged with Glaxo Wellcome to form GlaxoSmithKline, at the time the biggest drug company in the world.) This was the fourth documentary about Paxil produced by Panorama, which had never before repeated a subject.
The episode revealed internal GSK documents, made available by the law firm of Baum Hedlund, which acknowledged that GSK's own studies had shown the drug was either safe or effective for treating depression in adolescents:
"The possibility of obtaining a safety statement from this data was considered but rejected."
"The best which could have been achieved was a statement that although safety data was reassuring, efficacy had not been demonstrated."
"Consultation of the marketing teams confirmed that this would be unacceptable commercially."
