Much has been said about the politicization of the personal. Politics is no longer about Washington D.C. It's about the movies you watch, the brands you buy, who your friends are and where you live. Everything from your choice of shoes to the car you drive is political. And if it isn't political to you, it is very political to the college student next door or the political activist running for city council.
But the politicization of the personal is the flip side of the personalization of the political. The intrusion of politics into the pettiest and most personal aspects of human life is a manifestation of the same trend that has personalized politics so thoroughly that even the biggest issues are reduced to the pettiest common denominators of personal animosity.