If you want something to appear beneficial usually you just have to add certain adjectives to accomplish that feat. Tired of your old laundry detergent? Try the “new and improved”, “eco-friendly,” version that will give you “whiter whites”! You want someone to not know what you are really up to but do not want to technically lie to them either? Just adapt words and even invent new phrases. Hey, you see those troops over there? They are not at war. They are part of a “kinetic military action”! Liberals are not socialist, they are “progressive”! Abortion is not murder; it is a “choice”!
