Having first backed Donald Trump as he came out swinging on the campaign trail, too much has passed his lips and subsequently been deposited into the timeless archives of video to be ignored. This will most certainly bring Trump supporters down onto my neck with hatchets, but the obvious can’t be overlooked.
A brilliant builder of a real estate empire, Trump has become a media manager extraordinaire over the decades. It is all based on mainstream media indolence, its willingness to receive and broadcast radical sound bites to create ‘news,’ even when it isn’t – news, that is. Trump has demonstrated his mastery of maneuvering the media to repeat all that he says by being perceived as outrageous. In fact, Trump is anything but outrageous. He has perfected the use of shock value to garner unprecedented coverage. But it goes farther than that.